Legal & Privacy
Privacy Policy
This Privacy Policy describes how B Cart SARL, operating under the trade name BeirutCart ("we", "our", or "us"), collects, uses, stores, and protects your personal information when you visit or use beirutcart.com (the "Platform").
Table of contents
Section 01
Information we collect
When you visit or use the BeirutCart platform, we collect information in the following categories. We collect only what is necessary to provide you with a safe, efficient, and personalised shopping experience.
a. Personal information
Information that can directly or indirectly identify you, including:
- First name and last name
- Email address
- Phone number
- Shipping and billing address
- Payment information (credit/debit card numbers, processed securely via third-party payment processors)
- Account login credentials
b. Device and usage information
Non-personal information collected automatically when you interact with our platform:
- Browser type and version
- Device type and operating system
- IP address and approximate location (time zone)
- Pages visited, products viewed, and time spent on the platform
- Search terms and interaction patterns
- Cookie and tracking data (see Section 3)
c. Order and transaction information
- Purchase history and order details
- Delivery and fulfilment records
- Payment confirmation and invoice data
d. Customer support information
- Communications you send us (email, WhatsApp, phone)
- Details of your inquiry, complaint, or support request
Section 02
How we use your information
B Cart SARL uses your personal information solely for lawful, legitimate, and clearly defined purposes. We do not use your data for any purpose beyond what is outlined below:
- Service delivery: To process orders, arrange shipping, and ensure fulfilment of your purchases.
- Payment processing: To securely process transactions through our authorised payment partners.
- Customer communication: To send order confirmations, shipping updates, and respond to your inquiries.
- Platform improvement: To analyse usage data and enhance the performance and experience of our platform.
- Fraud prevention: To detect and prevent fraudulent transactions and protect the integrity of the platform.
- Marketing communications: To send promotional offers or newsletters, only where you have provided consent or where permitted by applicable law. You may opt out at any time.
- Legal compliance: To comply with applicable Lebanese laws, regulations, and lawful governmental requests.
We process your personal information on the following lawful bases: performance of a contract, your consent, compliance with legal obligations, and our legitimate business interests — which do not override your fundamental rights.
Section 03
Cookies & tracking technologies
We use cookies and similar tracking technologies to operate and improve our platform. A cookie is a small data file stored on your device when you visit a website. Cookies help us remember your preferences, keep you logged in, and understand how you use our platform.
Cookies essential to platform operation
| Name | Purpose |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used for navigation through the storefront. |
| cart | Used in connection with the shopping cart. |
| cart_sig | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and analytics cookies
| Name | Purpose |
|---|---|
| _tracking_consent | Stores your tracking preferences. |
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks traffic referral sources. |
| _s | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
You can control cookie settings through your browser preferences. Please note that disabling cookies may affect the functionality of our platform. For more information, visit www.allaboutcookies.org.
Section 04
Sharing of information
We do not sell, rent, or trade your personal information to third parties under any circumstances.
We may share your information only in the following limited and necessary circumstances:
- Service providers: Trusted third-party vendors including payment processors (e.g. Shopify Payments), delivery partners, and hosting providers — solely for the purpose of fulfilling your order and operating the platform.
- Legal compliance: When required by applicable Lebanese law, court order, regulatory authority, or lawful governmental request.
- Business protection: To investigate, prevent, or act against fraudulent transactions, violations of our Terms of Service, or threats to the security of the platform.
- Platform operations: We use Shopify to power our online store. You can review Shopify's privacy practices at shopify.com/legal/privacy.
All third-party service providers are contractually obligated to protect your personal information and to use it only for the specific purposes for which it was shared.
Section 05
Data security
B Cart SARL takes the security of your personal data seriously. We implement appropriate technical and organisational measures to safeguard your information against:
- Unauthorised access, disclosure, or use
- Accidental loss, destruction, or alteration
- Unlawful processing or misuse
These measures include SSL encryption for data transmission, secure server infrastructure, restricted internal access controls, and regular security assessments.
Despite our best efforts, no method of electronic transmission or storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. In the event of a data breach that materially affects you, we will notify you promptly in accordance with applicable law.
Section 06
Data retention
We retain your personal information only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law, regulation, or accounting standards.
- Order and transaction data is retained for a minimum of seven (7) years for tax and accounting compliance under Lebanese commercial law.
- Account data is retained for as long as your account remains active, and for a reasonable period thereafter.
- Customer support communications are retained for up to three (3) years from the date of the last interaction.
- You may request the deletion of your personal data at any time (subject to legal retention requirements) by contacting us at the details in Section 12.
Section 07
Your rights
Depending on your jurisdiction and applicable privacy laws, you may have the following rights regarding your personal data:
Right of access
Request a copy of the personal data we hold about you.
Right to rectification
Request correction of inaccurate or incomplete personal data.
Right to erasure
Request deletion of your personal data, subject to legal retention requirements.
Right to object
Object to certain uses of your personal data, including direct marketing.
Right to portability
Request your data in a structured, commonly used, machine-readable format.
Right to withdraw consent
Withdraw consent for data processing at any time without affecting prior lawful processing.
To exercise any of these rights, please contact us using the details in Section 12. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
Section 08
Behavioural advertising
We may use your personal information to serve targeted advertisements we believe may be of interest to you, based on your browsing and purchase history on our platform.
- We use Google Analytics to understand how customers interact with our platform. Review Google's privacy policy at policies.google.com/privacy. You may opt out at tools.google.com/dlpage/gaoptout.
- We may share usage data with advertising partners, including through the use of cookies or tracking pixels.
You may opt out of targeted advertising through the following links:
Section 09
Children's privacy
The BeirutCart platform is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or legal guardian and believe your child has provided us with personal information without your consent, please contact us immediately at the details in Section 12 and we will take prompt action to delete such information from our records.
Section 10
Third-party links
Our platform may contain links to third-party websites, applications, or services that are not owned or controlled by B Cart SARL. This Privacy Policy applies solely to the BeirutCart platform. We have no control over, and assume no responsibility for, the privacy practices or content of any third-party websites. We strongly encourage you to review the privacy policies of any third-party sites you visit.
Section 11
Changes to this policy
B Cart SARL reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. Any material changes will be communicated by updating the "Last updated" date at the top of this page.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the BeirutCart platform following the posting of changes constitutes your acceptance of the revised Privacy Policy.
Section 12
Contact us
For any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact us through any of the following channels. We are committed to responding to all legitimate requests promptly.
B Cart SARL — BeirutCart
Lebanon — Beirut
Operating platform: beirutcart.com
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